Creative ideas make people independent and that is what rural people in Africa need. I want to write a textbook that can be read at lower grates in Africa sothat people can look after themselves and stop begging from “rich” countries.
Teach a new CULTURE. Also teach people to CATCH FISH.

Actually, I wish you were here right now. We have the most spectacular snow and the sun is shining on it. We expect more tomorrow.

May you have a blessed and happy Christmas. I love you.

Renae

You and Marnie have done a great service for us all. I have much better clarity and focus and I know what I am going to do next. I am going to launch a capture page today even if it isn’t perfect. That’s a promise. I’ll send you a link tomorrow to prove it.

Thank you from the bottom of my heart. God bless you both.

With love,

Renae

You

Name: Tungsten Branding

Literal/Descriptor phrase: Naming & Branding Consultants
This is often used for categorization purposes and directories

Tagline: The Brand Clarity Experts
This tag line “positions” me in the market. In other words, amongst all the people in the naming/branding business, we provide the service in a way that brings clarity and insight. Another firm might position themselves based on ability to get names cleared by the trademark office, or the ability to get names created in one week, etc. So our position/differentiator is clarity and insight.

Pivot Point/Secret Recipe/Sizzle/: This might not be something that you have on your web site or in your materials. It’s simply what you know that drives all your efforts. For me, I enjoy creating clarity because once people and businesses get it, they thrive. So my pivot point, my secret recipe, is that “I create environments where people thrive.” That’s the pay off.

So depending on the situation I can now engage potential clients on a number of levels… 1) a very functional description of my business if they know nothing about it… Naming and branding consultants 2) By using my tag line/differentiator if they already know about my business/industry “We’re the brand clarity experts!” Or 3) By going directly to the pivot point/secret recipe… “I create environments where people thrive.” In this case, the person becomes attracted by the end benefit immediately, and then seeks the “how” by asking more questions. “How do you do that?” Then I can tell them the ways I help clients thrive, by creating clarity, insight and alignment.

I hope this example helps clear up some of these overlapping terms. Look forward to speaking to you all today.

(I said “you all”… it’s my sixth year in North Carolina)

I realize now something I guess I’ve known on the fringes but never really been clear about or acknowledged before.

What makes my core clients love my business is that I offer them simple tools along with my own experience of using them - so they get to watch me doing something - then I distill it down for them so they know how to apply the same tools - which all fits in with my inspiring possibility core desire.

I had an experience a few months ago where I attracted my dream home - something I thought I’d never be able to do - and actually shared the process with some of my clients from the start - before I even knew I could do it (a big leap of faith) - then sold my condo in 3 days - and the result of all that was that it inspired my clients to go for something really big in their own lives - and interestingly I’ve had a few ezine subscribers unsubscribe and tell me they’re tired of hearing about my houseboat. Well I can see now even clearer that they are not my perfect clients

This is very cool - I can see how this makes it simpler to made decisions about where to put my energy - and gives me more of a focus too.

Thanks Philip.