Getting Down to the Core

As you probably know, Phillip Davis and I are cohosting a teleseries called Radiant Branding starting November 25th. What you may not know is that Phil has been using me as his guinea pig!  Tuesday he called me and reviewed lesson one with me. He wanted me to go through the exercise at the end of the lesson and get back with him with my results.

That evening I sat down with the series of questions and answered them. The result was probably one of the most significant self-discoveries of my life. There was astonishment, tears, laughter, even a touch of embarrassment; but in the end an intense sense of relief and enlightenment. The discovery was so pivotal and so central to everything I do. I realized that I’d been trying to obtain my heart’s desire in all the wrong ways!

I’ve been:

• working long hours until I’m worn out and exhausted,
• not taking time for my kids like I should,
• delegating, but constantly filling up the redeemed time with more work,
• feeling like no matter what I do, it’s never enough,
• significantly undercharging for the value I deliver in my services and still feeling like I’m not doing enough,
• experiencing burnout — so much so that things I used to enjoy became drudgery.

All of this was because

1. I was trying to obtain the core desire of my heart in ways that didn’t make sense and weren’t even necessary. I was jumping through these manufactured hoops that no one — not my customers and not even God — expected me to jump through.
2. I didn’t realize that I already have my core desire. I’ve just been so busy “doing” that I rarely stopped to simply be in the moment and take hold of what I ALREADY HAVE!

Now that I realize this, I can live my life and run my business by CHOICE. It’s not a “have to” or a “need to” and the feeling of “it’s never going to be enough” is gone. I feel like someone took a huge weight off my shoulders!

My next step is to come up with clear ways I can fully accept this core gift into my life on a daily basis. It’s there all around me. I just need to put myself in positions where I can acknowledge, feel and accept it into my life. As I allow myself to freely receive, it will naturally flow through me like a conduit and radiate out to everyone I touch.  And there you have it… Radiant Branding.

I can’t wait for everyone in the class to try this exercise. It’s going to be exciting to witness the results!

Tags: core desire, core message, radiant branding